About Me

You could say my professional background is like an everything bagel, with seasoned expertise centered around a primary skillset: writing. I shared a few examples of my brand-identity creative work to give you a little taste of my fully baked ideas.

 

My breadth of experience over the years is what adds dimension and complexity to my work, be it giving a distinctive voice to celebrity skincare, coming up with rebranding initiatives for beach escapes, or inspiring healthy choices within the wellness industry. From 360 brand platforms to SaaS platforms, I love doing a deep dive into developing on-point messaging, with an insightful “why” serving as the proverbial springboard.  

 

My career began as a fashion buyer for Federated Department Stores, but a double major and a love for wordplay led me from catwalk to catalog. Years as an in-house advertising copywriter (and eventually creative director) in the worlds of fashion, travel and real estate fueled a burning desire within me to write in full sentences. This inspiration resulted in a prolific journalism career taking me to nearly 70 countries—exposure that would educate my palate and forever enrich my understanding of cultural narratives.    

 

In addition to culinary forays, spas became a mainstay while contributing to top-tier publications such as Condé Nast Traveler, Robb Report, and Real Simple—honing my knowledge of health and wellness. My acumen for distilling health information was furthered as Chief Editor for Martha Stewart’s health title and special interest publications with Dr. Andrew Weil. Serving as the Publications Editor for Signature Travel Network’s four magazines and the Travel Editor for Private Air magazine showcased my knack for juggling editorial calendars, small budgets and big expectations.

 

Additionally, work as a publicist for the likes of the GRAMMY Awards, Eric Clapton Crossroads, and numerous luxury hoteliers and tour operators leveraged my ability for knowing how to craft pitches and plan activations that pique media’s attention and get people talking. 

 

Speaking of talking, I’d love to further share relative experience with you. Still reading? That’s seriously impressive. Since most do not have this kind of editorial attention span, let me help you create an on-point and memorable brand campaign—hold the schmear. 

 

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